October 25, 2018 / by Katrina L / Business, Money / 1 comment
As the Minnesota winters and flu season continue to draw closer, wellness in the workplace deserves a closer look. This goes beyond staying healthy, though, and looks into employee relationships, mental health and physical well-being. Happy and healthy employees can bolster productivity, decrease turnover and keep healthcare costs low. A wellness plan can help you […]
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Approaches to Marketing in 2019
May 31, 2019 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment
When content marketing was really starting to gain popularity, there were really only a few methods you could use effectively. Maybe your team would write a blog post, send an email blast to your subscribers, post the content to your social media profiles and hope it would rank on Google. Pretty cut and dry. This […]
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Building an Effective Business Strategy
May 9, 2019 / by Katrina L / Business, Entrepreneur, Marketing / 0 comments
Building a strategy can help your business reach both short-term and long-term goals you have set. Strategy is based on principles, which help you think, allowing you to concentrate on why your business does certain things, not just what you do and how you do it. Identify your business’ vision in order to set […]
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Marketing Trend: Demographic Segmentation
March 20, 2019 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 0 comments
To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]
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Your Next Pitch: 5 Pitch Deck Slides To Hook Potential Investors [INFOGRAPHIC]
March 8, 2019 / by Katrina L / Business, Entrepreneur, Marketing, Money, sales / 0 comments
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Workplace Wellness Tips
October 25, 2018 / by Katrina L / Business, Money / 1 comment
As the Minnesota winters and flu season continue to draw closer, wellness in the workplace deserves a closer look. This goes beyond staying healthy, though, and looks into employee relationships, mental health and physical well-being. Happy and healthy employees can bolster productivity, decrease turnover and keep healthcare costs low. A wellness plan can help you […]
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Tips and Tricks to Increase Web Traffic
July 2, 2018 / by Katrina L / Content, Digital Marketing, Email Marketing, SEO, Shareable Content, social media / 0 comments
Driving traffic to your site doesn’t have to be rocket science, but it isn’t necessarily a simple task either. Without content that speaks to your audience, a strategic marketing plan, and the right amount of foresight, you’ll likely see little to no change in your metrics. Growing your site traffic may sound overwhelming at first, […]
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Business Podcasts to Subscribe to in 2018
March 8, 2018 / by Katrina L / Business, Content, Digital Marketing, Email Marketing, Entrepreneur, Marketing, Shareable Content, social media / 1 comment
Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics […]
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Conferences For Entrepreneurs, Marketers & More in 2018
January 9, 2018 / by Katrina L / Business, Digital Marketing, Entrepreneur, Marketing / 0 comments
One of the best ways to learn and get involved in a community built around your work is to attend a conference, summit or keynote. Whether your work is marketing, content creation, entrepreneurship or technology focused, there will be an event that fits your list of needs. Check some of these events out to get […]
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Books to Read in 2018
January 3, 2018 / by Katrina L / Business, Content, Digital Technology, Marketing, Technology / 0 comments
As the new year begins and New Year’s resolutions are made, one that many people bring up each year is that of wanting to read more books in the year to come. These are some top picks for books about business, technology, personal growth, leadership and more. Business Rise and Grind by Daymond John The […]
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The Best and Worst Ads of 2017
November 17, 2017 / by Katrina L / Uncategorized / 0 comments
The Best Fearless Girl, Agency: McCann New York The winner of five Grand Clio awards was created by Kristen Visbal and commissioned by State Street Global Advisors. The award-winning and now iconic installation was placed in front of Wall Street’s Charging Bull to promote and celebrate International Women’s Day. The statue’s strength paved the way […]
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