Hacks to Increase Sales

Sales can make or break a business, and every good salesperson knows that sales goals can sometimes be hard to reach. These 8 hacks can help you to not only reach your goals but allow you to exceed them as well. Give them a shot! Use Social Media Leverage your audience with high-quality posts on […]

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5 Types of Side Hustles to Make You More Money

If you’re looking for a way to make money outside of your everyday job, getting started with a side hustle is an obvious first step. But the decision of what your side hustle could be may not be so obvious to you. From using your professional skills, to just helping out around the neighborhood, the […]

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Coworking Spaces: The Future of Global Business?

Coworking spaces are starting to become more common throughout major cities, especially in places that are considered tech hubs, or that are home to many small businesses, startups and entrepreneurs. COCO (Minneapolis/St Paul) COCO has five locations throughout the twin cities, and is part of LexC, a network of coworking spaces throughout the US. Offering […]

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Defining Influencer Marketing

Everyone that has any experience in marketing has heard that one of the key techniques to gaining good press and becoming an authority in any vertical is gaining influencer support through influencer marketing. But what is influencer marketing and how can you use it to get the full benefits it can offer? WHAT IS INFLUENCER […]

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Great Super Bowl Ads of the Past (And What We Can Expect To See This Year)

For Americans the Super Bowl means many things. Football, food, parties, and to many in marketing: the release of commercials. Super Bowl ads are one of the top spending categories for many businesses, and this year is topping the charts with one 30-second commercial costing $5 million USD. So before the big game on Sunday, […]

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Staying Focused at Work During the Holidays

It’s the holiday season and for many, this time of year can lead to burnout or just a general lack of motivation. Expectations can be high in both professional and personal lives, so it’s important to stay balanced. I have a few tricks that I use to stay focused this time of year, that help […]

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Back to Basics: Content Marketing

Part One: The Start of the Content Marketing Journey First of all, what is content marketing? The answers are all over the map. Basically, content marketing—a buzz term that’s been surfacing online, on podcasts, in videos, and all over social media for a while now—acts as the driving voice behind your brand. Content marketing is […]

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How Mobile Apps Can Help Your Business: Part 3

Part Three: Here’s Why Your Business Needs a Mobile App Today, there’s an app for almost every conceivable need. Forgot where you parked your car? Carr Matey has you covered. Need to search the couch for loose change? Try Easy Metal Detector Lite. Want to cuddle a stranger in your area? There’s an app for […]

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How Mobile Apps Can Help Your Business: Part 1

Part One: What Not to Do If you’re not using mobile apps to boost your business, you could be missing out. While mobile still accounts for a comparatively small percentage of overall retail sales, 79% of global retailers are hopping on the mcommerce bandwagon. And because mobile apps and other multichannel (or omnichannel) retailing methods […]

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Top Ten Email Marketing Secrets: Part 3

A Five-Part Series on How to Use Email Marketing for Your Business Part 3: Getting Creative & Strength in Numbers Welcome back to another installment of our Five-Part Series on How to Use Email Marketing for Your Business. At this point, we’ve discussed the effectiveness of personalized emails (from a person to a person), using […]

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