Social Media Marketing | Steve Renner

Marketing Trend: Expiring Content

September 19, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, social media / 0 comments

Have you ever opened an email telling you that there is a “limited time only” sale, then went on to click that ad to shop even if you haven’t purchased anything from that store in years? Placing a hard and fast deadline on a sale or promotion is nothing new in marketing and sales, but […]

Marketing Trend: Interactive Content

September 5, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media / 0 comments

Content marketing is the bread and butter of any marketing strategy today, but with a huge influx of content, audiences are getting overwhelmed, with the average adult coming to an average of about 8 hours of screen time a day. For successful content marketing you must break through the clutter of too much content so […]

Marketing Trend: User Generated Content

August 18, 2017 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment

What is User Generated Content? User generated content or UGC is when a brand uses content created by their community as an endorsement. UGC has been shown to increase customer loyalty and engagement as well as prove brands to be genuine. Think of UGC as a new branch of influencer marketing; users can post about […]

11 Instagram Accounts To Follow For Post Inspiration

August 1, 2017 / by Katrina L / Business, Digital Marketing, Marketing, Mobile Apps, Shareable Content, social media / 0 comments

GoPro The activity-ready camera brand’s page is as versatile as their cameras. From skydiving, to scuba diving, and surfing to snowboarding, GoPro’s showstopping photos and videos take you into another world where any adventure is possible. Nike The iconic athletic brand takes their “Just Do It” slogan to heart, showcasing photos and videos that prove […]

Video for Social Media

June 23, 2017 / by Katrina L / Digital Marketing, Marketing, Shareable Content, social media, Uncategorized / 0 comments

Video is heralded as one of the top types of content you can post on social media. Video, when done right, increases engagement, reach and has a higher chance of going viral because of that. Video can say more than a single image or text post, so it’s no wonder that it is becoming more […]

Influencer Marketing: Finding the Best Influencer for Your Brand

May 31, 2017 / by Katrina L / Uncategorized / 0 comments

You know what influencer marketing is and you’ve seen some great campaigns, but how do you get started? And how do you choose the right influencer not only for a campaign but for your brand as a whole? It’s not an easy task, but it certainly can be done using these tactics: Influencer Demographic Influencers […]

5 Rules of Social Media

May 9, 2017 / by Katrina L / Business, Digital Marketing, Marketing, Shareable Content, social media / 2 comments

Every marketer has their own set of rules they live by for managing their social media presence. Maintaining strong and relevant social media can be difficult, but keeping these rules in mind as you move forward and develop your social strategy will ensure that you continue to grow your audience and influence. 1. Create Meaningful […]

How To Make Money Using Social Media

May 2, 2017 / by Katrina L / Business, Digital Marketing, Shareable Content, social media / 1 comment

Having a social media presence is no longer something used just to connect with friends and family. In fact, many people are using social media to make money, both as individuals and for business purposes. This post contains ideas that can help you get started making the most of your social media profiles. Sponsorships A […]

Insider Secrets For Great SEO

April 25, 2017 / by Katrina L / Business, Digital Marketing, Entrepreneur, SEO, Shareable Content / 3 comments

Search engine optimization (SEO) is one of the most used tools for anyone in marketing, but how many marketers actually understand it? Or go back and learn how to adapt to changes made in search behavior? The last few years have brought up some major changes to the way SEO works, and how to use […]

Examples Of Great Influencer Marketing

February 23, 2017 / by Katrina L / Digital Marketing, Marketing / 0 comments

In my last post I discussed influencer marketing and its importance to the marketing strategy of businesses, especially in the age of social media and digital marketing. This post will focus on examples of influencer marketing campaigns that I think stand above the rest, and have the numbers to show for it as well! Nick […]

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