February 27, 2018 / by Katrina L / Business, Content, Digital Technology, Mobile Apps, Shareable Content, social media, Technology / 0 comments
Social media platforms come and go as we have seen with Yik Yak, Bebo, Vine, and Ello. But there is a platform making waves right now that many are calling the “new Instagram”. Vero was launched in 2015, and the app is quickly gaining popularity, recently seeing a flood of users starting to download and […]
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Approaches to Marketing in 2019
May 31, 2019 / by Katrina L / Digital Marketing, Marketing, social media / 1 comment
When content marketing was really starting to gain popularity, there were really only a few methods you could use effectively. Maybe your team would write a blog post, send an email blast to your subscribers, post the content to your social media profiles and hope it would rank on Google. Pretty cut and dry. This […]
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Marketing Trend: Demographic Segmentation
March 20, 2019 / by Katrina L / Business, Digital Marketing, Email Marketing, Marketing / 0 comments
To effectively market your product or service, you need to create content that truly speaks to your defined target market. However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation” Demographic segmentation groups your […]
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SEO & Social Media Blogs to Follow
October 2, 2018 / by Katrina L / Content, Digital Marketing, Entrepreneur, Marketing, SEO, Shareable Content, social media / 0 comments
Blogs are a great resource for insight into the tools and tactics you should be using, be it for standard business practices or for heavily segmented marketing strategies. These are some of the top blogs for SEO, social media marketing and content marketing. Search Engine Round Table This blog goes into the nitty-gritty, super fine […]
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SEO vs Social Media Marketing
July 25, 2018 / by Katrina L / Content, Digital Marketing, Marketing, SEO, Shareable Content, social media / 0 comments
When you’re trying to increase your web traffic you may be wondering which is better for growing your traffic organically, social media marketing (SMM) or Search Engine Optimization (SEO). Is one better than the other? Both methods are continually changing and evolving, so the answer can’t really be gleaned simply. Long story short, SEO […]
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Tips and Tricks to Increase Web Traffic
July 2, 2018 / by Katrina L / Content, Digital Marketing, Email Marketing, SEO, Shareable Content, social media / 0 comments
Driving traffic to your site doesn’t have to be rocket science, but it isn’t necessarily a simple task either. Without content that speaks to your audience, a strategic marketing plan, and the right amount of foresight, you’ll likely see little to no change in your metrics. Growing your site traffic may sound overwhelming at first, […]
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How To Make Your Content Shareable
May 3, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Anyone that works in marketing knows that shares on a post are a key component of determining its success; shares organically generate attention, increase your reach and create an environment that is open for more likes. In a sort of domino effect, a shared blog or social media post will be shared by one person, […]
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Apps to Improve Your Instagram Experience
March 20, 2018 / by Katrina L / Content, Digital Marketing, Mobile Apps, Shareable Content, social media / 0 comments
Instagram has over 500 million daily users, and you can make your profile stand out among the rest with the help of a few apps that can do everything from growing your audience to editing your photos with more than just the 24 standard filters. See how you can change up your Instagram game with […]
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Vero: The “New Instagram”?
February 27, 2018 / by Katrina L / Business, Content, Digital Technology, Mobile Apps, Shareable Content, social media, Technology / 0 comments
Social media platforms come and go as we have seen with Yik Yak, Bebo, Vine, and Ello. But there is a platform making waves right now that many are calling the “new Instagram”. Vero was launched in 2015, and the app is quickly gaining popularity, recently seeing a flood of users starting to download and […]
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Super Bowl LII Ad Reflection
February 7, 2018 / by Katrina L / Content, Digital Marketing, Marketing, Money, social media / 0 comments
Super Bowl LII ended up as the lowest-rated Super Bowl since 2009, with a mere 103.4 million viewers. But low viewership didn’t stop ad revenue, and NBC brought in around $500 million from ads ($350 million from in-game advertising). A 30-second ad cost companies more than $5 million, but was the ad-spend worth it? Watch […]
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Essential Guide to Instagram for Business
January 31, 2018 / by Katrina L / Business, Content, Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers […]
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