Content Marketing Tools to Boost Your Strategy

Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]

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The Best and Worst Ads of 2017

The Best Fearless Girl, Agency: McCann New York The winner of five Grand Clio awards was created by Kristen Visbal and commissioned by State Street Global Advisors. The award-winning and now iconic installation was placed in front of Wall Street’s Charging Bull to promote and celebrate International Women’s Day. The statue’s strength paved the way […]

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11 Herbs & Spices: Brands That Embrace Their Personalities on Twitter

Earlier this week, Twitter user Edge (@edgette22) noticed something funny about KFC’s Twitter page that made headlines for the brand. The quiet execution of this comical marketing strategy isn’t the first time that a brand has used Twitter to subvert traditional marketing efforts for a more playful strategy. Think back to Wendy’s always sassy Twitter […]

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Is Digital Marketing Destroying Marketing As A Whole?

Looking into the future of marketing many times forces us to look into the past. What has worked? What hasn’t? Is there something that was executed poorly that could be re-integrated into a more current strategy? But looking at the past faces of marketing might make marketers of today nervous, and for good reason. TechCrunch […]

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Marketing Trend: Personalized Marketing

Consumers are not strangers to personalized content. People tend to love when they receive offers and content that really fit them and their needs. Think back to email marketing. As a consumer, you may receive emails that seem to know everything about what you are looking for from any number of stores. This is a […]

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