November 2, 2017 / by Steve Renner / Digital Marketing, Marketing, social media / 1 comment
One size fits all marketing is a myth of epic proportions. Demographic profiling is one of the most important tools you can use when building a marketing campaign, and while demographics include language, location, age, and interests, generational profiling is another way to look at a broad overview of an age range. While not all […]
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Upgrade Your Skills This Black Friday
November 22, 2017 / by Steve Renner / Business, Entrepreneur, Marketing, social media, Technology / 2 comments
Upgrade your resume this Black Friday by signing up for a class on Udemy! This Black Friday, the online learning center is offering upwards of 55,000 of its courses for only $10. This deal runs through November 28th, so if you are looking to master a new skill, or even just to further what your […]
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The Best and Worst Ads of 2017
November 17, 2017 / by Steve Renner / Uncategorized / 0 comments
The Best Fearless Girl, Agency: McCann New York The winner of five Grand Clio awards was created by Kristen Visbal and commissioned by State Street Global Advisors. The award-winning and now iconic installation was placed in front of Wall Street’s Charging Bull to promote and celebrate International Women’s Day. The statue’s strength paved the way […]
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Marketing Tool: Chatbots
November 7, 2017 / by Steve Renner / Digital Marketing, Digital Technology, Marketing, Technology / 0 comments
80% of marketers are expected to be using chatbots by 2020. Personalized marketing is becoming an expectation for consumers, and chatbots are another tool to bring personalization to your audience. It is certainly fair to say that not every company will need a chatbot, and that some customers will not utilize or like the option […]
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Marketing Tool: Generational Profiling
November 2, 2017 / by Steve Renner / Digital Marketing, Marketing, social media / 1 comment
One size fits all marketing is a myth of epic proportions. Demographic profiling is one of the most important tools you can use when building a marketing campaign, and while demographics include language, location, age, and interests, generational profiling is another way to look at a broad overview of an age range. While not all […]
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Everything You Need to Know About Facebook’s New “Explore Feed”
October 27, 2017 / by Steve Renner / Digital Marketing, Digital Technology, Marketing, social media / 1 comment
Facebook just launched a brand new feature, a news feed that pulls content from pages you don’t follow, Events, Groups and more. If you are a Facebook user you may not have noticed the change, as you need to directly access the feed from the navigation bar, but if you are a Facebook marketer you […]
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11 Herbs & Spices: Brands That Embrace Their Personalities on Twitter
October 24, 2017 / by Steve Renner / Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Earlier this week, Twitter user Edge (@edgette22) noticed something funny about KFC’s Twitter page that made headlines for the brand. The quiet execution of this comical marketing strategy isn’t the first time that a brand has used Twitter to subvert traditional marketing efforts for a more playful strategy. Think back to Wendy’s always sassy Twitter […]
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Marketing Trend: Personalized Marketing
September 29, 2017 / by Steve Renner / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment
Consumers are not strangers to personalized content. People tend to love when they receive offers and content that really fit them and their needs. Think back to email marketing. As a consumer, you may receive emails that seem to know everything about what you are looking for from any number of stores. This is a […]
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Marketing Trend: Data Driven Content
September 25, 2017 / by Steve Renner / Digital Marketing, Marketing, SEO, Shareable Content, social media, Technology / 0 comments
Looking to make your marketing efforts a little more streamlined? Or just trying to create content that is easy to scale, right for your audience and optimized for search purposes? Data-driven content is the way to go. The biggest hurdle for most marketers is leaving the creative brain behind and getting into a quantitative mindset […]
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Marketing Trend: Expiring Content
September 19, 2017 / by Steve Renner / Digital Marketing, Email Marketing, Marketing, social media / 0 comments
Have you ever opened an email telling you that there is a “limited time only” sale, then went on to click that ad to shop even if you haven’t purchased anything from that store in years? Placing a hard and fast deadline on a sale or promotion is nothing new in marketing and sales, but […]
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Marketing Trend: Interactive Content
September 5, 2017 / by Steve Renner / Digital Marketing, Marketing, Shareable Content, social media / 0 comments
Content marketing is the bread and butter of any marketing strategy today, but with a huge influx of content, audiences are getting overwhelmed, with the average adult coming to an average of about 8 hours of screen time a day. For successful content marketing you must break through the clutter of too much content so […]
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