Last summer Google announced that their AdSense (Content network) will now support the use of third-party ad server technology. Most publishers may not grasp the significance of all this. It’s all about “Tracking Results”.
Most large companies would not even think about placing an ad on a publisher’s site without being able to track the results of those ads (impressions and clicks) .
What this now brings to AdSense are the major agencies and advertisers with large budgets, who are now more willing to dip their ad budgets in Google’s content network. More advertisers with bigger budgets means even more money for AdSense publishers.
There are a few requirements for these ads to show up on AdSense publishers sites.
- You must opt into image ads
- Enable advertisers to target your AdSense channels
- Opt into placement targeting
Once you have all three, then you can now enable advertisers to place these ads on your site. And the ads look different – believe it or not, they won’t contain the dreaded ‘Ads by Google’ text near the ad. Even more of a reason for larger advertisers to use the Google content network.
Will the ads act differently? Yes, they will open in a new window as opposed to staying in the same window.
Here are a few third party tracking vendors are certified at this time:
- North America: Ad servers include DoubleClick DFA and Mediaplex/ValueClick
- North America: Rich media include DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, Pointroll, and Unicast.
- North America: Research include Dynamic Logic/Safecount, Factor TG, IAG, and InsightExpress.
- You may need to update your privacy policy to include more details about these third-party tracking techniques. More on that over here.
Here are the videos from Miale Ohye – Senior Support Engineer at Google :
© Steve Renner- Internet Marketing Strategy – Services
