The Best and Worst Ads of 2017

The Best Fearless Girl, Agency: McCann New York The winner of five Grand Clio awards was created by Kristen Visbal and commissioned by State Street Global Advisors. The award-winning and now iconic installation was placed in front of Wall Street’s Charging Bull to promote and celebrate International Women’s Day. The statue’s strength paved the way […]

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Is Digital Marketing Destroying Marketing As A Whole?

Looking into the future of marketing many times forces us to look into the past. What has worked? What hasn’t? Is there something that was executed poorly that could be re-integrated into a more current strategy? But looking at the past faces of marketing might make marketers of today nervous, and for good reason. TechCrunch […]

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Great Super Bowl Ads of the Past (And What We Can Expect To See This Year)

For Americans the Super Bowl means many things. Football, food, parties, and to many in marketing: the release of commercials. Super Bowl ads are one of the top spending categories for many businesses, and this year is topping the charts with one 30-second commercial costing $5 million USD. So before the big game on Sunday, […]

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6 Free Tools To Improve Your Marketing

Marketing tools can be expensive, so when you find a good one that works and it’s free you’ve really hit the jackpot. These are some favorite tools that will help you to improve your marketing without breaking the bank! Buffer If you use social media as part of your marketing strategy, take control of all […]

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Heavy-Hitting Digital Marketing Trends 2016: Part One

Part One: The (Near) Future of Digital Marketing Staying up on the digital marketing trends can be difficult. It’s a rapidly changing landscape driven by consumer momentum, and it’s evolving by the minute. Today’s Facebook could be tomorrow’s Myspace (well, not really, but you get the idea). In other words, the digital marketing trends statistics […]

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