December 19, 2017 / by Katrina L / Content, Shareable Content / 1 comment
Podcasts are a cultural phenomenon that cover everything from pop culture to business practices. 2017 has been a great year for Podcasts, especially in the human interest and culture verticals. These are some of the highlights for content this year. S-Town From American Public Media, who produced Serial, S-Town is a complex human story about […]
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Marketing Tips: Keyword Research and Planning For Improved SEO
June 11, 2018 / by Katrina L / Content, Digital Marketing, Email Marketing, Marketing, SEO / 1 comment
If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes […]
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The Fall of Facebook?: the Aftermath of the Cambridge Analytica Scandal
April 2, 2018 / by Katrina L / Business, Content, Digital Marketing, Digital Technology, Shareable Content, social media, Technology / 1 comment
Facebook has been heavily profiled in the news lately, due to a massive questioning of how users’ data is handled, after political data firm Cambridge Analytica had access to over 50 million Facebook users’ private data, which was, in turn, able to use the data in their work for the Trump campaign in 2016. The […]
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2017 Podcast Highlights
December 19, 2017 / by Katrina L / Content, Shareable Content / 1 comment
Podcasts are a cultural phenomenon that cover everything from pop culture to business practices. 2017 has been a great year for Podcasts, especially in the human interest and culture verticals. These are some of the highlights for content this year. S-Town From American Public Media, who produced Serial, S-Town is a complex human story about […]
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Content Marketing Tools to Boost Your Strategy
December 12, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment
Content marketing is becoming more important to everyone’s marketing strategies than ever before, but it can be hard to keep up with for many, with both time and creative needs to manage, especially for those without dedicated content teams. Use these tools to create, curate, manage and schedule all of your content for maximum effectiveness. […]
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Marketing Trends To Expect in 2018
December 8, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, SEO, social media / 0 comments
As 2017 comes to a close it’s time to look to the future to predict what will be the biggest trends in marketing. With only a month left in the year, now is the time to reevaluate your current strategies and start working on new ones to match the technologically focused consumer. Here’s what you […]
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Marketing Trend: Personalized Marketing
September 29, 2017 / by Katrina L / Digital Marketing, Email Marketing, Marketing, Shareable Content, social media / 1 comment
Consumers are not strangers to personalized content. People tend to love when they receive offers and content that really fit them and their needs. Think back to email marketing. As a consumer, you may receive emails that seem to know everything about what you are looking for from any number of stores. This is a […]
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Marketing Trend: Data Driven Content
September 25, 2017 / by Katrina L / Digital Marketing, Marketing, SEO, Shareable Content, social media, Technology / 0 comments
Looking to make your marketing efforts a little more streamlined? Or just trying to create content that is easy to scale, right for your audience and optimized for search purposes? Data-driven content is the way to go. The biggest hurdle for most marketers is leaving the creative brain behind and getting into a quantitative mindset […]
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TED Talks: The Best of TED for Business, Tech, Marketing and More
June 19, 2017 / by Katrina L / Business, Digital Technology, Entrepreneur, Marketing, social media, Technology / 0 comments
Simon Sinek: How Great Leaders Inspire Action “People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.” Elizabeth Gilbert: Your Elusive Creative Genius “I think it’s better if we encourage our great creative minds to live.” Richard […]
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Insider Secrets For Great SEO
April 25, 2017 / by Katrina L / Business, Digital Marketing, Entrepreneur, SEO, Shareable Content / 3 comments
Search engine optimization (SEO) is one of the most used tools for anyone in marketing, but how many marketers actually understand it? Or go back and learn how to adapt to changes made in search behavior? The last few years have brought up some major changes to the way SEO works, and how to use […]
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6 Free Tools To Improve Your Marketing
January 31, 2017 / by Katrina L / Digital Marketing / 1 comment
Marketing tools can be expensive, so when you find a good one that works and it’s free you’ve really hit the jackpot. These are some favorite tools that will help you to improve your marketing without breaking the bank! Buffer If you use social media as part of your marketing strategy, take control of all […]
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