So just what is Social Media Marketing? Social Media sites like Facebook, MySpace, Twitter, and many others have millions of members. Once the playground for a mainly young crowd, Social Media phenomenon has become mainstream.
Wikipedia defines Social Media as: Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.
This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
People gravitate towards Social Media sites for different reasons. Ths “Keyword” here is “People” Social Media sites have the people, which means traffic. So as a Marketer, how can you tap in to this wealth of People and convert this Traffic into dollars.
Well, I ran across this video from Perry Belcher. Perry has a very down to earth style, and understands Social Media and how to use it to generate traffic. Enjoy…
Perry Belcher on Social Media