Tips and Tricks to Increase Web Traffic

Driving traffic to your site doesn’t have to be rocket science. But it isn’t necessarily a simple task either. Without content that speaks to your audience, a strategic marketing plan, and the right amount of foresight,  you’ll likely see little to no change in your metrics. Growing your site traffic may sound overwhelming at first, but with a few key elements of planning, you may start to see improved numbers. These are some of the fundamental elements.

Optimize your SEO.

Search engine optimization is key to ranking on Google, which will get your content in front of your target audience. By using SEO and keyword planning, you can use words and phrases that work with your content to ensure detection by search engines. With that in mind, the more valuable the content and easier it is to share, the better your chances are at being discovered and ranked. A good ranking increases your visibility and drives more traffic to your site.

Content is indispensable.

Writing relevant, informative blog posts is key. Keep things refreshed and switch between long descriptive and short and to the point posts. Lists and “listicles”  are also a great way to change things up and get the attention of readers.

Have an opinion.

Make sure you’re keeping up to date on trending topics in your vertical and form your own opinions and content around them. It’s these opinions that will make you stand out. Sometimes a little discourse is the best way to get people talking to and about you.

Get social.

Decide which social media platform might be best for your business. With any platform, make certain you are posting regularly and engaging with your followers. Using a scheduling tool such as those available from Hootsuite, Buffer and Sprout Social make it easier than ever to post automatically at optimal times of the day. Be sure to include social sharing buttons on your blog content, reply to comments, and use hashtags and location tags to further share your content

Visuals, visuals, visuals.

Reinforce content with media, including photos, videos, and graphics. Posting a balance of both original and shared media is a great way to have a great flow of content, as well as to make connections with the community or communities you are working with. Make sure the things you are sharing are relevant to your other content.

This is a very basic overview of how you can grow your site’s traffic and reach, but it’s by no means the only way. These quick add-on tips can also help.

  • Optimize your website for mobile use
  • Invest in the use of a pay-per-click service such as Google Adwords
  • Run a giveaway or competition
  • Review products and share them with other brands

How do you grow your audience? Leave a tip in the comments section below.


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