Vero: The “New Instagram”?

Social media platforms come and go as we have seen with Yik Yak, Bebo, Vine, and Ello. But there is a platform making waves right now that many are calling the “new Instagram”.  Vero was launched in 2015, and the app is quickly gaining popularity, recently seeing a flood of users starting to download and use the app, as many influencers have posted about their move to the platform.

Vero has positioned itself as the “True Social” social media platform, aimed towards those looking for “a safe, genuine reflection of their real-life relationships in an online setting”.  This is what you need to know about the “Instagram Killer”.

No paid or boosted ads

Vero has no paid advertisements, which clears up users’ feeds for posts from their connections and community. “You see what has been shared with you when it’s been shared with you. You won’t have to pay to ‘boost your post’, or ‘reach your audience’,” says Vero. That doesn’t mean that there are no ads, though. Companies can link to external sites, unlike the Instagram model, and there is an integrated “Buy now” button that can be purchased. Part of Vero’s revenue will come from a portion of every sale made on the platform.

First million users- free access for life

Currently, Vero is being offered for free to the first million members, but once that threshold has been reached, anyone that joins will have to pay an annual fee. This is pretty much common knowledge, but is perhaps the fear of missing out on this opportunity driving the platform’s spike in popularity? When the free accounts are spoken for and those late to the game must pay, there will no doubt be more news to be heard about this platform.

Connection types

Vero’s commitment to an authentic social experience is based on the argument that other social media platforms leave users with a false sense of connection with followers and friends that causes more intrinsic loneliness. The app has implemented controls that allow you to segment your connections so that users can share posts and interact with one another in a way the platform calls more natural. In the app, you can segment your connections into the following groups: “close friends”, “friends”, “acquaintances”, and “followers”. Each post you make can be shared to all or to a portion of these groups.

Chronological feed

In a world of algorithmic feeds, Vero breaks the mold by showing all posts chronologically. There is nothing that will cause one post to be promoted over another. Vero says, “We don’t curate it, manipulate it, insert advertising in it, or hold back posts. You see what has been shared with you when it’s been shared with you.”

Read more opinions about Vero here and here, and the Vero manifesto, then let me know what you think of this new platform.


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